Division 02 — Marketing

Sales Funnels
by Way of Marketing.
Closing Is the Goal.

We don't run campaigns — we build revenue systems engineered from the conversion point backward. Every channel, every creative, every dollar has one job: close.

Build Your Funnel Our Services

Marketing That
Starts at the Close

Most agencies build marketing campaigns. We build revenue systems. The difference is directional — we start from the close and work backward through every touchpoint, every message, and every channel decision.

LG6 Marketing is built on a single philosophy: Sales Funnels by way of Marketing. Downloads, demos, deals — whatever your version of "closed" looks like, that's where we start. Everything else is architecture built to get there.

GTM
Strategy Before SpendEvery campaign begins with a full go-to-market playbook — personas, channels, messaging, and funnel architecture — before a dollar goes to media.
4
Persona-Based FunnelsWe segment audiences and build separate, native funnels for each — no single-message campaigns trying to serve everyone.
90
Day Activation RoadmapsEvery engagement includes a 90-day phased activation plan with clear milestones, deliverables, and accountability checkpoints.

The Funnel Is
the Product

Awareness

Reach the Right Audience

Channel-native creative built for where your audience actually lives — paid social, organic content, search, and out-of-home.

Interest

Build the Case for Action

Persona-specific messaging that speaks to the problem, the stakes, and the solution — in language that moves, not marketing-speak.

Decision

Remove Every Objection

Social proof, retargeting sequences, and conversion-optimized assets that address every reason a prospect might hesitate.

Close

The Only Metric That Matters

Downloads, demos, deals, sign-ups — whatever "closed" looks like for your business. That's the number we optimize toward from day one.

Downloads as the close. Retention as the proof.

Everything Between
Strategy and Signed

01

GTM Strategy & Playbooks

Full go-to-market architecture: market positioning, competitive landscape, persona development, channel mapping, and a 90-day activation roadmap.

  • Persona-based funnel architecture
  • Competitive positioning matrix
  • Channel prioritization & sequencing
  • 90-day phased activation plan
02

Paid Media Management

We manage media spend across Meta, Google, TikTok, and connected TV — with creative built natively for each platform and audience segment.

  • Meta & Google Ads management
  • TikTok & short-form creative
  • Channel-native ad production
  • Media spend optimization
03

Sales Funnel Architecture

Full-funnel build from top-of-awareness creative to conversion landing pages and post-conversion retention sequences — designed to close.

  • Landing page design & copy
  • Retargeting sequence strategy
  • Email & SMS nurture flows
  • Conversion rate optimization
04

Brand Identity & Messaging

From positioning statements to visual identity — we build brand systems that communicate clearly, convert consistently, and scale.

  • Brand voice & messaging guide
  • Visual identity development
  • Pitch deck & sales materials
  • Proposal design & PandaDoc build
05

Institutional Seeding Strategy

For businesses targeting schools, programs, or organizations — we build the outreach strategy, relationship maps, and conversion tools to penetrate institutional markets.

  • Prospect database development
  • Warm outreach sequencing
  • Partnership deck creation
  • Meeting & close support
06

Content Strategy & Channel Build

Owned media infrastructure — editorial calendars, platform strategy, and content production systems built to generate attention and drive owned audience growth.

  • Content calendar & editorial plan
  • Platform-specific content strategy
  • Organic social management
  • Video & short-form production

We Build a Funnel
for Every Persona

The Decision Maker

C-suite and institutional buyers want ROI, proof, and a clear path to implementation. We build the case in their language.

The End User

Athletes, customers, or operators — the people actually using the product need to feel seen, not sold. We build adoption, not awareness.

The Gatekeeper

Coaches, parents, administrators — the influencers who approve adoption. We map the trust sequence and close the room before the room knows it's being closed.

The Advocate

Converted customers are your most powerful channel. We build referral and testimonial systems that turn satisfied users into active growth engines.

Let's Build Your
Revenue System

Tell us about your business, your market, and what "closed" looks like for you. We'll respond within one business day with a preliminary strategy direction.